Marni & Sofia
But still resist the siren song of Swedish?
The news quickly spread around the Internet, the next guest for now as expected masstiges collections from H & M will be Marni. Embodied by Consuela Castiglioni, the artistic director since 1994, was chosen to celebrate the spring wardrobe. True to the brand DNA, the DA of the Italian house offer a feminine and menswear combining bright colors, bold prints, fantasy and freshness. The range will also be punctuated with a fairly comprehensive range of accessories as jewelry, shoes, scarves and bags will complete the spring silhouettes.
If the Swedish giant no longer has to demonstrate its attractive power with major names in fashion, it goes even further this time by inviting a director of choice to shoot his TV spot, providing there is a double whammy buzz. It is none other than Sofia Coppola who orchestrated television campaign planned for this famous collection Marni. The Oscar-winning script created from scratch and turned the spot in Marrakech. A pretty obvious choice of destination as the end marrakchi universe reminds some fetishes printed Consuela.
The collection will be available in stores on March 8 2012 (Women's Day, should we see a sign!)