Marni & Sofia
But still resist the siren song of Swedish?
The news quickly made the rounds on the Internet, the next guest for now as expected masstiges collections H & M will be Marni. Consuela Castiglioni played by Artistic Director since 1994, was chosen to celebrate the spring wardrobe. True to the brand DNA, the DA of the Italian house offer a feminine and menswear combining bright colors, bold prints, fantasy and freshness. The range will also be punctuated with a fairly comprehensive range of accessories as jewelry, shoes, scarves and bags will complete these spring silhouettes.
If the Swedish giant no longer has to demonstrate its power to attract the biggest names in couture, it goes even further this time by inviting a director of choice to shoot his TV spot, providing there is a double whammy buzz. It is none other than Sofia Coppola who orchestrated television campaign planned for this famous collection Marni. The Oscar-winning script created from scratch and turned the spotlight Marrakech. A pretty obvious choice of destination as eventually the universe marrakchi recalls some fetishes printed Consuela.
The collection will be available in stores from March 8, 2012 (Women's Day, should we see a sign!)